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| Simplify Your Property Management & Drive New Revenue |
Guests are increasingly utilizing the internet not only for information gathering about their vacation, but to book their vacation.
Our mission at LiveRez is to help vacation rental managers take full advantage of this trend through a partnership approach.
This partnership approach can range from a consulting engagement to a full outsourcing of online marketing activities.
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Our approach to online marketing is based on a balance approach to all aspects of online shopping and booking. We organize our online marketing
approach into six distinct categories as explained below...
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Online & Offline - Support Many Channels for Guests to Shop & Book
- Give Customers Choices
- Deliver Consistency
- Be Proactive in all Channels
- One ‘Source-of-Truth’
Customers Rule – Build a Community of Raving Fans
- Include Customer Experiences & Testimonials
- Building a Community
- Utilize CRM Tools to Know Your Customer Community
- Know Who is Writing, Who is Reading, and Why
Personalized Shopping – Make it Fun to Shop and Easy to Buy
- Engaging Website
- Pleasant Shopping Experience
- Trust, Trust, Trust
- Vacations Based on Guest Feedback
- Complete Information for Guests
The Long Tail – Target Niche Markets
- Proactively Reach Out to Very Specific Buyer Segments
- Target Entire Prospect Base
- Leverage Scalable Tools and Data
Mash-ups – Integrate & Collaborate
- Integrate Information
- Integrate Processes
- Build Modular and Flexible Solutions
- Create Networks
- Think of ALL Business Aspects as ‘Mash-Up’
Data is King – Collect it & Use it in All Your Decisions
- Base All Decisions And Actions on Information
- Collect & Manage Your Guest
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